Faipai FAPAI Men's Transformation: Peng Xing and His Intelligent Revolution

Peng Xing calls this concept "a seamlessly linked C2M global smart magic custom factory."

This traditional clothing company with 19 years of development history, in the traditional environment of weak suits, rising costs, market saturation, e-commerce impact and other challenges, does not want to be imprisoned by the invisible traditional shackles. It is hoped that with a rising spirit of "technology development", a "complete, new" innovation will be hatched.

Because Peng Xing understands that the future is an era of full personalization. With the rise of niche demand and the creation of an era, it is difficult for a brand to reunify the country as it once did. He said that the French school must not be a traditionally conservative former dynasty survivor, but should be a Obama-type male who wears an Internet T-shirt.

No return, only bets

In the ordinary people's inertial thinking, the clothing company's Internet transformation is nothing more than O2O, open a few online stores, online and offline synchronization sales, this channel of innovation from the French school began to try, gain, but the growth is still slow , and even bring the conflict of offline sales.

What really touched Peng Xing's determination to transform the School of Law into a full-scale, intelligent, originated from his investment in Faipao Europe Holdings Ltd.'s practice in Industry 4.0.

In 2008, Fabry Group and The Makers of the Netherlands jointly established Fabry Europe Holding Co., Ltd. (the two companies each hold 50% shares). The initial plan was to push the Fa Fai brand abroad, but with the changes in the market, Fa Fa Europe’s Retail orders have been decreasing year by year, and small-volume custom orders are increasing. In order to meet the needs of customers with such small-batch, multi-frequency orders, the joint venture company developed a smart custom system that can directly place orders from the store to the factory. It only needs to transfer the modified data of the sample to the customer's body size. The factory can automatically generate prototypes. The perfect integration of traditional measurement technologies and Internet technologies has greatly improved the production efficiency, making the company's reputation in the European market rising and becoming the largest custom suit supplier in Europe.

Outside the walls of the flowering wall, Peng Xing feels that this model is worth following the example of the French headquarters. However, for a brand enterprise that already has a considerable channel, such a turn will bring unpredictable risks. The first is whether the enterprises themselves can adapt to such changes. The Fapa production center still only adapts to low-frequency batch production of orders, internal processes or traditional ordering modes, and low-frequency production efficiency of multi-frequency small-volume production will strongly resist in the short-term; Whether or not an agent customer can accept this business model, nobody can tell the exact answer before the intelligent system has been formed.

In December 2014, Peng Xing personally took the company's senior management team to the European site to inspect, from the headquarters in the Netherlands to a family store, to each process in the production base in Morocco, and to follow the whole process of learning French company's customization. When they saw their orders from store to product design, automatic typesetting, material distribution, manufacturing, logistics delivery, and even after-sales service, all relying on an open Internet platform, this beautiful scene in front of the "intelligent" new world Let the Fa team be extremely shocked.

A month later, Peng Xing announced at the company’s regular meeting that “2015 was the revolutionary year of the French Revolution” and began to transition to a smart enterprise with determination to conquer it. He said that there was no hesitation in this decision and it was necessary to take a swift attack in the direction. Because the opportunity is fleeting.

Remote Measurement, Legalism

In the spring of 2015, the French School took advantage of the operating model of French European companies to carry out the official website transformation and extended the legal magic business from the offline to the online. However, the result of the one-month trial operation surprised many high-level law schools: There are few orders for custom-made suits, but the delivery period is very long. Even if a shirt is customized, the delivery time of the workshop cannot be guaranteed. What makes them even more frustrated is that almost all customers are unable to provide their exact size. Even if the official website has very detailed video guidance, they cannot achieve self-esteem. This result is undoubtedly a bad news for legalists who are determined to open up a customized network market.

In fact, there are no precedents in the world for network remote measurement. Even France’s European company collects data from shopkeepers, and other domestic brands adopt this approach. However, French European company is more convenient in measuring methods. Trained clerk uses nesting technology to modify the body size data on the basis of the standard set of clothes, and then enter the order system. The system big data automatically match the version data Delivery production.

To achieve the scale of personalized customization, the customer's measurement must be solved. The official website of the official website of Fafa has come up with a method of teaching customers through video on the website. It never occurred to us that Chinese consumers are far less mature than European consumers. Few consumers will self-measure themselves. Some consumers respond to customer service: “My family Not even a ruler, how is it?"

So they had to follow the old method of measuring people offline and invited Francis Europe’s chief craftsman Danny to tour the country to train at the national stores and train clerk to collect data according to system requirements. However, China has a vast territory. Even if a regional city tour trains for one week and it takes hundreds of stores across the country, it will take at least a few years. This snail's speed is far from adapting to market changes, which makes Peng Xing very anxious.

Because China's market environment is different from Europe, the population and area of ​​European countries are far less than China, and there are differences in consumption habits. They have a good tradition of suit etiquette. The French franchised European company's custom stores are mostly located in high-end communities, relying on intelligent customization systems. In order to expand its business with O2O, although the size of stores is less than that of domestic law schools, their managers are skilled in business and have won a good reputation in the surrounding communities. Therefore, in the domestic development of large-scale personalized customization, in addition to the existing terminal stores to give promotion, seeking an easier way to complete the remote measurement, without the need to make appointments, only in this way, the French magic customization is possible Become a full-scale data customization.

Remote measurement, this step is easy to see, it is not easy to cross!

System reconfiguration, taking care of the overall situation

After a year's exploration, Peng Xing finally realized that the intelligent upgrading of garment enterprises does not simply create a transaction portal, and it is not the intelligence of hardware and software such as equipment, but the intelligence of the entire system within the enterprise. Therefore, An overall systemic platform is particularly important for Fafa.

Most of the core team members of the French School are from the clothing industry. The transformation of the software system is a bunch of “outsiders.” This is how these “outsiders” have rewritten custom time efficiency. They took a hard-to-find approach, listed all the problems in the customization process, and studied the solutions with the IT team of French European company. Peng Xing also invited IBM's technical force and had exclusive research and development for one year. Remote measurement technology.

In the legal platform, only the customer needs to input height, weight, and waistline data, and a side-view photo, the Fapu can calculate the 20 precise data needed for customizing the suit! The occurrence of this miracle depends on the factionalism. The accumulated technology of 3.8 million people's volume database accumulated in 19 years. After the French company’s IT team, IBM technical experts, and the core team of the French faction spent more than half a year's time, it could be called “AlphaGo” in the smart clothing customization. The results of multiple rounds of tests show that the accuracy rate is close to 90%!

With the support of a professional IT technical team, the French school has been working on a systematic transformation of the custom business process and reconstructed on the basis of the European intelligent customization system. It integrates the TDMS 3D body measurement system, VFS virtual fitting system, and FAS fashion consultants. System, DIGI pattern grading and pattern design system and RFID manufacturing intelligent system, an intelligent platform for the whole industry chain involving remote measurement, apparel design, automatic order placement, grading and pattern making, and intelligent production.

According to the logic of the C2M system, the M-side must have the production capacity of the Internet era, so the transformation of the production process in the workshop is also a key link. The French school established an integrated model of seams before seams through RFID manufacturing intelligent systems, organically linking processes such as design, size, plate making, cutting, material distribution, and sewing to realize flexible production, and the production efficiency was improved by 30%. It takes 7 working days before shipping, and now only 32 working hours (ie 4 working days) are needed to refresh the industry record.

On the C-Side platform, Fabry introduced the VFS virtual fitting system and the FAS Fashion Consultation System through front-end and back-office sales system integration, allowing consumers to design their own clothes on 3D models and intelligently calculate commodity prices and real-time associated inventory. information. In the Legal Life Museum, you can also share product information. Consumers can shop without pressing the goods. As long as the consumer's consumption is successful for the first time, you can use your mobile phone to log in to the “Cloud Life Center” to directly generate a two-dimensional QR code for your personal store, share your store anytime, anywhere, and everyone can become the boss of the store.

The full data-driven Legal Group C2M smart manufacturing ecosystem has successfully integrated customer orders, product design, manufacturing, procurement, marketing, logistics, distribution and after-sales services to meet the individual needs of customers around the world.

Making the future smart, the school is getting cool

Now customers can pick up the phone, or in the terminal under the law line, enter three data and a side portrait, and then make choices in the style, fabric, book your favorite lining, embroidery and other details, the entire operation process It takes a few minutes. Peng Xing said that through the collection and analysis of a large amount of informatized data of smart terminals, customers' consumption habits and satisfaction can be accurately grasped. For example, what kind of design a customer likes and how many times the details are modified can be traced. "Although I haven't seen you yet, we know you."

In September 2015, Fafa’s intelligent customization of “Alpha-Dog” ushered in the first batch of customized customers, and the management team of more than 2,000 employees of the Guangzhou Xiaopin Club Co., Ltd. ordered individual suits. All business processes are completed online, and orders can be viewed at any time from order placement, production, and shipment. They can also communicate with customer service after sale at any time. The entire data-driven model of the C2M smart custom platform of the French School made them exclaimed.

The all-weather, unlimited C2M platform is just like a "leverage", providing unlimited possibilities for leveraging the industry. It connects consumers and manufacturing companies in a fast-track way, eliminates intermediate links through “two points and one line”, satisfies the individual needs of users, and creates a huge profit margin, allowing factories to purchase better raw materials and improve the intelligent construction of M-side. , thus forming a virtuous cycle.

At the ordering meeting of the FAPAI Men's Menswear Fall Winter 2016 on March 20th, Peng Xing gave a two-hour speech to the national agents. He said that building the world's leading smart custom ecological chain will be the development vision of the Fares Group. It will use Internet technology to develop smart manufacturing, smart channels, smart logistics, intelligent terminals, and intelligent platforms, leading the transformation of manufacturing methods and reshaping the industrial value chain system. The future school of law will be a dream stage for young people.

For the C2M smart manufacturing ecological chain, clothing is still only a starting point. In today's era of sharing, cooperation and sharing are the best choices. Peng Xing said that on the French C2M e-commerce platform will integrate more brand owners and upstream and downstream companies, attract more partners or investors, help thousands of manufacturing companies to do this platform Direct sales. Peng Xing said: "We provide C2M solutions that can help a large number of manufacturing companies upgrade their hardware and software, and realize digitalization, platformization and globalization of mass customization."