Children's clothing brand G100 send 100 won the best safety and environmental protection award for children's wear in China

The 2015 China Children's Wear Brand Media Influence Awards have been settled. What are their successful passwords for companies that have won this award? What are their entrepreneurial ideas? Here, we will decipher the DNA in the core values ​​of these brands and refer to their successful experiences to jointly assist the development of China's children's wear industry.

Reasons for winning

Committed to providing the baby with the most comfortable and safe personal care, it is the world's first baby products brand with “no dyeing and better”. It focuses on environmentally-friendly color baby apparel fabrics and focuses on “safety without dyeing” as its core strategy. Currently, the brand has launched an e-commerce strategy and uses new ideas to present safe, comfortable and stylish products to consumers through various channels.

G100 (Send One hundred) as a new force in the children's clothing industry, has always insisted on manufacturing natural comfort products for babies. This insists on infiltrating every detail of G100 products, seeking the most primitive fiber colors of nature, protecting the personality of natural colored cotton, and using a unique puree fiber coloring process to make baby's clothing safe and comfortable without dyeing. But it is fashionable and colorful, and it only provides the best personal companion for baby's growth and health.

In the past, mothers used to personally sew clothes for their babies. There was a seam and a button was a kind of care for the mother. With the continuous progress and development of the society, the finished garments have replaced manual textiles. Nowadays, the formation of textiles will go through several steps of spinning (filament), weaving, and finished products. In the final processing of finished products, various kinds of Chemical processing, which mainly includes: dyeing, resin molding processing, increased performance processing, at this stage, a series of pollution problems such as formaldehyde, heavy metals, PH values, fluorescent agents, azo dyes can not be completely avoided, dyeing is the weight of textile pollution disaster area.

At present, the style of children's wear tends to become more and more adult. When mothers buy children's clothes, they are almost always the first to consider the texture of clothes and then the style. Mothers may have thought that these "close partners" may harm the health of the baby. The naturalness of the Fabric is important, but the pollution in the dyeing and finishing process in the later period should not be underestimated. White colors, bright patterns, and cute prints... These essential elements of baby clothes may even be health killers.

In recent years, children’s clothing problems have frequently occurred. A number of local industrial and commercial departments have found that children’s clothing samples are not qualified for a large number of sampled children’s clothing. In some areas, children’s clothing disqualification rate even exceeds 70%. Children's clothing has the highest frequency of excessive formaldehyde, and formaldehyde content is an indicator that has a greater impact on human health. When the residual formaldehyde is not treated cleanly and is made into a garment, it will be gradually released during the wearing process, combined with human sweat or hydrolyzed to produce free formaldehyde, causing strong stimulation to the respiratory mucosa, eyes and skin, causing dizziness and respiratory tract inflammation. And inflammation of the skin, can lead to serious blood diseases and even cancer. Due to the weak children’s resistance, formaldehyde poses a greater risk to their health.

The safety and health of the baby is particularly important. Based on the baby's growing comfort issues, the baby is dedicated to providing the baby with the most comfortable and safe personal care. The eco-friendly fashion baby brand G100 comes into being. Selecting G100 means choosing the safest companionship.

Care for your baby's growth and health, G100 is committed to

A trace of natural gifts, a continuation of the love of needles, personal textiles, is the mother's love stretch, is the baby's close partner.

Shenzhen Greentop Clothing Co., Ltd. is a leading company in China's environmental protection fabrics, Baili Shuang International Group. It inherits the Group's 18 years of natural fiber R&D production experience, and continues its nine years of experience in garment export supply chain. It was established in the United States in 2012. “G100 Send Baiyi” brand, the American-American designer Adeline Sung served as general design consultant, is the world’s first “non-dyed, better” baby product brand, focusing on environmentally-friendly color baby apparel fabrics, with “colorful "Safety is not dyed" is the core strategy. It strictly selects natural and environmentally friendly green materials such as cotton, bamboo and hemp, and uses the original puree fiber coloring technology to provide babies with formaldehyde-free, non-fluorescent agents, non-carcinogenic aromatic amines, and no heavy metals. "A-class 4N" safety products, so that no chemical dyeing and finishing fabrics are also colorful, safe and comfortable.

G100 is derived from natural bamboo colored cotton. It is made from bamboo pulp fiber and natural colored cotton. Bamboo colored cotton has the characteristics of simple, natural, skin-friendly and breathable cotton, and it also has the advantages of soft and antibacterial bamboo fiber. The chemically-dyed bamboo-wool is dyed with the fiber technology of the puree fiber to maximize the color and environmental protection. The fabric without chemical dyeing, zero-formaldehyde, and zero-fluorescent agent is also rich in color. With stylish flower pattern.

At present, the G100 sends 100 e-commerce strategies, first shocking Taobao and JD. Next, it will use new ideas to bring safe, comfortable and stylish products to more mothers through multiple channels. Mothers work together to create a green and healthy lifestyle.

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