Shenzhen Trade Fair 丨 Henney Bear: Looking for a balance between light and fast!

Henney Bear based in Guangzhou, adhere to the original design, the current domestic and major well-known channels for cooperation, such as Wangfujing, Maoye, New Mart, Wanda and other cooperation, opened more than 250 counters, the international market has also opened one after another, the United States, Singapore Italy and other countries have entered!

Henney Bear's main line is to accelerate the elimination of light luxury quality, adhere to the quality of collections, but also the pursuit of fast fashion consumption speed. Light luxury, as the name implies, that is, "mild luxury." Under the intensification of the storm of luxury goods, people can easily appreciate the light luxury - although the spending power is not enough to compare with the lavish rich bucks, but the love and loyalty of the big-name is nothing inferior to the former; willing to allow economic ability Under the circumstances, purchase small items such as wallets, belts, sunglasses, and perfumes to decorate your own life. Compared to sports cars and luxury homes, small luxury goods seem to be more appropriate to “private goods”. Light luxury living can truly reflect the details of luxury. It not only represents a boutique lifestyle, but also represents the high quality of life that everyone is enjoying. And it is by no means out of reach. For light and extravagant, the definition of Henney Bear can be very small, but it is beautiful! In the concept of luxury goods consumption, luxury has long gone beyond the "beauty" stage, and tends to a rational, healthy way of consumption, buying luxury goods is not worship, but can effectively reflect their own state of mind, taste and belief.

Henney Bear also appreciates the speed of the fast-paced consumer, rather than the fast-selling blind promotion. Compared with other types of consumer goods, fast-moving consumer goods have significant differences in buying decisions and purchasing processes. Fast-moving consumer goods are impulse buying products. Improvisational purchasing decisions are not sensitive to the suggestions of many people around them. They depend on personal preferences, similar products do not need to be compared, product appearance/packaging, advertising promotions, prices, sales points, etc. Plays an important role. Therefore, fast-moving consumer goods have three basic characteristics, namely: convenience: consumers can habitually buy nearby; promotion of low-cost: consumers are easily affected by the atmosphere of the store at the time of purchase; brand loyalty is not high: consumers are very It's easy to switch between different brands in similar products. These characteristics determine the consumer's purchase habits for fast-moving consumer goods: simple, rapid, impulsive and emotional.

Henney Bear abandoned the disadvantages of the rapid homogenization of FMCG products. The United Nations and Italian designers jointly developed products quickly. They first produced the sample testing market and then produced them in batches, presenting the ever-changing fashion products to the majority of Xuanfen.

Light luxury quality, fast elimination cycle, Henney Bear's perfect interpretation of fashion!