Exploring the short board of Shenzhen jewelry design industry

Recently, the 2015 China Gold Jewelry Internet Consumption Report and the 2015 China Gold Jewelry Consumer Satisfaction Survey jointly released by China Gold News and Beijing Gold Economic Development Research Center show that gold jewelry design style has become online and offline. Consumers are less satisfied with the current gold jewelry design. There is still a problem in the jewelry design industry in Shenzhen.

珠宝设计行业

The survey results show that consumers who are very satisfied with the novelty of gold jewelry store product design only account for 28.2%, compared with purchase considerations such as price, type, fashion aesthetics, shopping environment, supporting facilities, service attitude, and integrity. Design factors that are very satisfactory are relatively low. 83% of consumers make a decision whether to purchase or not because they have an independent original design. In the attention of Internet gold jewelry consumption, creative independent design products have become the central word for consumers to search and pay attention on the Internet, especially silver and jewelry. The design occupies the visual center of consumers.

According to the survey of gold jewelry internet sales, there is always a close relationship between the sales and design of gold jewelry. As the main carrier of information dissemination, the Internet has intensified the demand for design as an information product, enabling consumers to have more opportunities to choose gold and silver jewelry products through design.

In order to enhance the core competitiveness of the jewelry industry from its roots, the institute has established a brand system innovation center, product innovation process and design center. The brand system innovation center focuses on solving the brand's strategic innovation and brand system shaping. The main research contents of the innovation process and design center include material process innovation, product design innovation and smart jewelry innovation. The institute also established the domestic jewelry industry. An innovative laboratory that provides a platform for feasibility studies and experiments for innovative projects.

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