D'NIM Dinim Jeans won the first prize in Weifang "Mayor Cup" contest group

â–² Speech by Zou Qingzhong, Standing Member of the Municipal Committee of Weifang City and Standing Deputy Mayor

The "Mayor's Cup" industrial design competition was hosted by the Weifang Municipal Government, supported by the Shandong Economic and Information Technology Commission, and organized by the Weifang City Economic and Trade Committee. Liu Shuguang, deputy secretary of the Weifang municipal party committee and mayor, Cui Jianping, chairman of the Weifang Municipal CPPCC, Zou Qingzhong, standing member of the Weifang municipal party committee and executive deputy mayor attended the award ceremony and presented prizes to the winners.

â–²Liu Shuguang, deputy secretary and mayor of Weifang City, awarded Dinim

The theme of this competition is “Design Leads the Transformation and Upgrade” and covers 10 major industry sectors such as smart products and equipment, smart homes, specialty tourism products, textiles, clothing and footwear, and industrial design management. In the three groups of the concept group and management group, 234 works were collected for industrial design agencies, industrial companies, and individuals in the city. The “Blue Cowboy Variations” submitted by Shandong DiNim Technology Co., Ltd. won the praise of experts and judges with its unique design concept and style, and won the first prize of this contest product group.

In recent years, d'NIM Dinim Jeans brand has always insisted on independent research and development design as the main line, and continuously enhance the brand image. The company cooperated with famous Chinese designer Chen Wen, established Shanghai R&D center, and set up R&D and trading branches in Los Angeles; In Qingdao, a design team based mainly on South Korean designer Li Zhirong has accurately designed jeans products suitable for the European and American markets, becoming the first national innovative denim company with independent high-end design capabilities. At the China International Fashion Week in Beijing, the theme of the art cowboy brand was released with the themes of “Drawing Cowboys”, “Birds and Flowers”, “Landscapes on the Body”, and “Rounding the Squares”. The apparel industry has attracted attention and is highly valued by the industry. Dinim brand won the 2015 China International Fashion Week Fashion Brand Award. Chen Wen, the company’s design director, won the “Golden Summit Award”, the 19th China Fashion Design Award.

It is reported that the "Mayor's Cup" winners will be recommended to participate in the "Governor Cup" industrial design competition. From this year, Weifang City "Mayor Cup" industrial design competition will be held once a year.