After being labelled with "youth" and "rebellious", 90 people are now entering the stage of marriage and childbirth. With the gradual growth of this group of people as the main force that can affect the market, it is bound to have a new round of impact on the markets of mothers and children and children's wear. In this era of rapid Internet development, online shopping is usually the first choice for young people. Many children's clothing and baby products have also shifted their development focus from offline to online to cater to the needs of young parents.
The “post-90s†group has a strong ability to accept new things, which also makes it more demanding for versatile and diversified products, high-quality services, and professional guidance. The major trends in the development of children’s wear in the future also need to be in line with young people. People's market. From the perspective of market purchasing power, investment in family consumption in order to allow children to thrive has become a major investment. Parents unequivocally invest in their children, which also determines that the purchasing power of the children's wear market is enormous. However, there are few companies specializing in children's clothing internet marketing in the market, and even the depth demand of many customers cannot be met. The emergence of the online children's wear platform has solved this problem. The China Children's Wear Industry Network has taken advantage of its online advantages to bring together fresh and comprehensive children's clothing industry resources to realize resource flow from online to offline. Compared to those who have not stepped into the Internet, those online platforms that have begun to take shape have gained significant advantages in creating sales value, brand promotion, customer interaction, and channel management.
Today, a new generation of young parents are very different from the older generation in the selection of products, and there are also great differences in consumer attitudes. If you say "70 after" more consideration is to buy this year next year to wear again, "after 90" may pay more attention to dress up the child's fashion. As a children's wear enterprise, apart from paying attention to online commodity channels, the design of its own products should also be more in line with fashion factors. When the consumer group changes, it still stays in the traditional stage. Enterprises that do not quickly follow will naturally be abandoned by consumers. Children's wear enterprises should speed up the design of a brand image logo that caters to children's psychology, respect children's needs, promote product serialization and matching, focus on product packaging and store design, enhance brand culture, and provide consumers with more choices.
Source: China Children's Wear Industry Network
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