From October 20th to 23rd, 2016, the 2016 Ningbo International Fashion Festival was successfully held at the Ningbo International Convention and Exhibition Center. In just a few days, the pavilion was crowded with people, and the transaction orders were fruitful. It gathered more than 30 countries and regions around the world, more than 10,000 domestic and foreign professional merchants and more than 100 important in more than 20 provinces (municipalities) and autonomous regions. The trade group will negotiate and purchase...
Among the exhibitors, there are many domestic excellent and powerful enterprises. The industry said: World Textile looks at China, and Chinese textiles see Shaoxing. Shaoxing, as a famous textile city in the country, is the largest industry in Shaoxing. The China Textile City in Keqiao is the largest textile professional market in the world. This time, 26 textile companies in Keqiao gathered in the No. 5 Pavilion of Ningbo International Fashion Festival. The world clothing and footwear network reporter interviewed Shao Jianwei, the general manager of Shaoxing Keqiao Shuifangfang Textile Co., Ltd., one of the representative enterprises.
Shao Jianwei, General Manager of Shaoxing Keqiao Shuifangfang Textile Co., Ltd.
Shao Jianwei, general manager of Anhui Province, has been engaged in the textile fabric industry for 15 years in Shaoxing. Shaoxing Keqiao Shuifangfang Textile Co., Ltd. is a digital printing company integrating production, R&D and sales, focusing on artificial silk fabrics. The special fabrics brought by this exhibition are mainly colored gold. It is hired by the Korean team for production and research and development. In terms of color fastness and so on, it has reached the advanced level that many domestic enterprises can't match. The fabrics can be washed by ordinary water.
Highlights of this exhibition - color gold
Professional advantage to do behind the back of the ink fountain
Ink Square has a professional flower design team, fabric development team, production and sales team. The design and development team consists of 16 people, independently designing and developing fabric patterns, including fabric development, forming a one-stop industrial chain integrating design, research and development, production and sales.
material display
The best-selling model with the brand is popular in the market.
At present, the sales area of ​​Ink Square is mainly concentrated in Hangzhou, Guangdong, Shanghai, Zhengzhou and other places. Mr. Shao also introduced the cooperation with Zhengzhou Mengshuya brand. The skirts provided by the ink-inking workshops are very popular. In addition, the silk is simulated. The cheongsam made of satin has also been recognized by many customers and consumers. The breathability and bright brightness are very good. The best-selling pattern can be sold for 1.75 million meters a year. For a long time, Ink Square has been highly praised by customers, especially brand customers. At present, it has good cooperation with brands such as Ou Shili, Yayin, Mengshuya, Hangzhou Sancai and Qiushui Yiren.
Mr. Shao said that the ink-and-wash workshop is also doing export trade for two years. At present, printing products are mainly sold to India and Pakistan.
Mr. Shao showed the fabric for the reporter
Online and offline synchronization to promote market response is short, flat and fast
In the promotion and promotion of brands and products, Inkfang adopts an online and offline promotion model. Offline, on the one hand, through various exhibitions to develop business and integrate with the market, on the other hand, the sales team will also send the company's newly developed fabric color card to the brand side, customers will also visit the factory; online, Ink Square will also extract fashion trends from the Internet to Milan, Italy, France and other fashion weeks to integrate, while at the same time, open a store on the Internet e-commerce platform for fabric management.
When the reporter mentioned the concern that the self-developed fabric was imitated by others, Shao said humorously and confidently: We have been imitated, but never surpassed. If the company has been worried about being imitated, then the market will be difficult to develop. The idea of ​​the ink-and-wash workshop is that if we want to promote it, we will not be afraid to be imitated. We have a professional fabric research and development team to back up and guarantee, which is enough to offset these concerns.
In view of the overall market situation of the current textile and garment industry, Mr. Shao said that the ink-and-wash workshop has not been affected by the influence. Instead, the pattern of the team design is not only recognized by the domestic market, but also responded well in foreign markets, such as Armani. The Shanghai designers also went to the factory to visit and talk about cooperation. Mr. Shao emphasized that the ink-and-wash workshop can be short, flat and fast in the face of the market. At present, there are 12 sets of textile machinery and equipment, which can be completed in 10,000 meters in three days. The pattern and fabrics required by customers are less than 1000 meters. Can be shipped the same day.
Introduce fabrics to customers
The first appearance of the Ningbo clothing festival was very fruitful.
General Shao said that this was the first time that the Ink Painting Workshop was unveiled at the Ningbo International Fashion Festival, and he personally organized a group of 26 Shaoxing enterprises to participate in the exhibition. The harvest was quite fruitful. In just a few days, orders and processing orders have been received. More than 70,000 meters, also won two long-term cooperation intention customers. The rest of the Shaoxing enterprises are also large single orders, and some have received orders from foreign trade companies. They are already in the process of proofing. In general, they feel very good.
Mr. Shao also excitedly told reporters that during the Ningbo exhibition, he had the honor to exchange and negotiate with Chen Zhongchao, deputy mayor of Ningbo. The deputy mayor saw the fabric and was very impressed. He said that Shaoxing fabric enterprises and Ningbo clothing brands could be carried out in the future. Docking, cooperation, and strive to lead the industry's vane.
In the end, Mr. Shao said that in the next few years, the ink-and-wash workshop will move forward step by step. Three-point ideas will put in a lot of energy to do, with their own team's excellent technology, from time to time to update and research and development, Keeping abreast of the latest trends and trends, combined with the good reputation of the company, we can certainly make the company better and stronger.
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