First, the role of shopping guide
Shopping guide is the terminal seller of retail, the company's corporate culture, value concept, business management ideas must be reflected through the shopping guide
Second, the main development of the three roads in the future
40% of them love to open a shop or run a company, 2% can become a white-collar company, and 2% stick to this position.
Third, play the four major roles
1. Corporate image representative: Face-to-face communication with customers, every move, in addition to representing personal cultivation/quality, in the eyes of customers, it represents the company's service style and spiritual outlook, so always pay attention to yourself. The words and deeds make customers trust and are happy to come again.
2, information communication communicator: the company's various promotional information, activity content, activity deadlines are well-known, in the introduction of goods to customers, should give a detailed introduction, if the customer has asked the relevant matters, they can answer in detail, in order to give Customers have more reasons to buy.
3, customer life consultant: to fully understand the characteristics of the products they sell, how to use, use, function, value and the benefits of each product to customers. Only in time to provide customers with the best advice and help. Therefore, the excellent 4, shopping guide not only in the service, the performance of the best performance, but also the customer's life consultant, should be based on the customer's position to give them advice and advice.
5, consumer service ambassador: In modern competition, the advantage comes from intangible services, a series of small details can conquer customers, overwhelming competitors.
Fourth, the professional concept of shopping guide
A successful shopping guide, in addition to a clear understanding of his career and work, also needs to have a professional concept of becoming a successful shopping guide: attitude, responsibility, integrity, service, and professionalism
1. Attitude first: A good attitude and a healthy mind are essential qualities in a professional career. For the shopping guide, practical, diligent, modest, and kind psychological attitudes are all required.
Responsibility is the most precious: any company that spends money to hire people is not only a job, but also a responsibility. "Responsibility is more valuable than ability."
2, learn to respect, keep the promise: in the communication with customers, we must learn to be patient and respect, learn to listen, and earn a little bit of harvest, whether buying or not, regardless of local, no matter whether the customer's point of view is right or wrong, should Respect each other, honestly introduce companies and products, seek truth from facts, do not devalue opponents, and abide by the commitment to customers.
3, service first: consumption is not only a product, but more importantly, culture, service, enjoyment, and transactions are good, and the same transaction requires full service. (Trouble is the result of improper handling. The difficulty is the reflection of not enough learning, and the frustration is the price of not working hard enough.)
Professional, so confident: a shopping guide must be full of self-confidence, optimistic, only continuous learning and accumulation, a certain knowledge reserve, cultivate confidence in the company, products, in order to be confident.
Five, the responsibility of shopping guide
As a shopping guide, the most important job is to sell the products and make profits for the civic affairs. Only in this way, the shopping guide has its existence value.
But this also includes a lot of content. First of all, our shopping guide should fully understand the product and its related information, such as the material is good there, the clothes shape is carefully designed, what styles are popular recently, and there are many things to understand. Will not ask.
1. How to help customers?
Ask customers about their interests, hobbies, and help choose the products they like.
Introduce the product to the customer's selling point, indicating what benefits it will bring when you buy this product.
Answer the customer's questions about the product. Convince the customer to buy enough.
Pushing other items to customers makes customers believe that buying such goods is a wise choice.
Provide customers with a lot of useful information, a lot of good ideas, good advice, can help customers choose the goods they like.
2, merchandise display and maintenance
3, sales at the same time to promote the brand:
The shopping guide not only sells goods, but also promotes the brand behind the products. Therefore, the shopping guide should introduce the brand value and brand promise of the products on the basis of introducing the products, so that customers not only buy the products themselves, but also buy a rest assured.
Through the exchanges between the store and the customers, the brand products and corporate image will be promoted to customers and the popularity will be enhanced.
Distribute various promotional materials and promotional channels of the brand to expand the scope of brand promotion.
Conscientiously do a good job of displaying the goods and using the display to promote the brand.
4. Collect and feedback terminal information
Pay attention to the customer's suggestions on the product, handle the customer's objection in a timely manner, and report to the store manager in a timely manner.
Collect information on competitive brand product prices and market activities.
Understand the sales, inventory and replenishment requirements of the store.
Sixth, grooming instrument (to give customers a good first impression)
Hair style should be neat and tidy.
Facial modifications must be clean and natural.
Uniformly installed specifications.
Seven, use body language: silent and sound
Body language includes posture, gestures, expressions, body decoration, behavior, and many other ways. In many cases, body language is more unconscious, more primitive, more difficult to falsify, and thus more realistic than words to reflect certain feelings and thoughts.
The meaning of body language
Squinting - disagree, disgust, anger or disapproval
Twisting hands - nervous, upset or scared
Lazy sitting in the chair - bored or relaxed
Nod - agree or understand
Looking up and chest - confident, decisive
Shaking his fist - angry or aggressive
Yawning - bored
Pat the shoulders - encourage, comfort
Laughter - agree or be satisfied
Children's clothing sales skills: "June 1" is coming! Buy children's clothing to "four look"
The Children's Day of June 1 is about to arrive. Parents who have treasures at home are busy preparing holiday gifts for their children. The Consumers Association of Hebei Province has issued consumer tips. Every year after the Children's Day, children's food and clothing are involved. Consumer disputes such as safety will be relatively high, reminding parents to pay attention to whether there are safety hazards in the purchase of food, toys (video games), etc.; to pay more attention to personal and property safety.
Buy children's food, try to choose large stores such as shopping malls and supermarkets.
Mr. Chen, a consumer of Shijiazhuang, hated the “three no†snacks. In 2014, Mr. Chen found that after his school, his son always liked to buy small foods such as spicy strips from small shops next to the school, and he ate it with gusto. Shortly afterwards, Mr. Chen’s son was treated for abdominal pain and was diagnosed with a bacterial infection and was forced to suspend school for one year. Mr. Chen carefully inspected that the foods such as spicy strips and fish balls sold in small shops next to the school were unclear, and some even had no production date.
Hebei Consumers Association reminded that the purchase of children's food should try to choose large stores such as shopping malls and supermarkets, and do not patronize stalls and mobile vendors. Parents are advised to give scientific and correct consumption guidance and guidance to children with independent spending ability or left-behind children.
Going out to play safely in the first place
During the holiday season, taking children to the playground is the first choice of many parents. Some children's playgrounds in shopping malls, parks and other places are popular, but individual playgrounds threaten the safety of children due to neglect of management or facilities.
The Hebei Consumers Association reminded parents that before children enter the playground, parents should carefully check whether these facilities have potential safety hazards, teach children how to identify the safety warnings and warning signs of the playground, and tell the children to follow the safety rules for smaller children. Have someone to supervise. In the event of a wounding incident, try to get in touch with the facility management personnel at the first time, retain evidence, avoid problems such as difficulty in determining responsibility afterwards, and keep good consumption and treatment vouchers.
Buy children's clothing to "four look"
Many parents choose to buy new clothes for their children on Children's Day. Hebei Consumers Association reminded that the purchase of new clothing, especially underwear, underwear and other intimate clothing, must be washed before wearing, to avoid residual formaldehyde and heavy metals and other hazards to children.
When purchasing children's clothing, look at the label, whether it is clearly marked with the trademark, factory name, factory address, product name, certificate, product implementation standard number, etc.; second, look at the ingredient logo, especially for infant and toddler clothing, should prefer cotton, etc. Fabrics; the third is to look at the decorative objects. For children's clothing with excessive decoration such as plastics and metal, it must be carefully purchased to prevent children from accidentally swallowing and eating. The fourth is to look at the color and dark fabric dyeing. Fastness is prone to problems, and textiles that are light, unprinted or less printed should be selected as much as possible.
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