ZIMMUR: Pour Your Life· Elegant Persistence | 2017 Shenzhen Fair

Mr. Fu Wen, who came from a tailoring family, founded the ZIMMUR women's clothing brand in 2009. His design concept of “fighting for life, elegance and perseverance” conflicts with the interaction between Italian style and culture, and ZIMMUR’s light luxury brands are deeply involved.” "Elegant" is the road, which leads to four series: ZIMMUR WOMAN series of intelligent women, SCARTHIN series of simple geometry, MOCCI series of modern business, and customized classic TIAD series. ZIMMUR has completed the perfect matching scheme for women aged 25 to 45. The mission, let the urban white-collar who pursues the fashion trend and advocates the high quality feels: ZIMMUR defines the new elegance. Now ZIMMUR has opened the offline experience store in a number of cities in China, and it is written in a luxury fashion style.

Dialogue brand

Q1: Please use one sentence to summarize your brand?

ZIMMUR's brand philosophy of "Perseverance in Life and Elegance".

Q2: What are the highlights of this exhibition?

The theme of this exhibition was named "Serious • Stitching". We wanted to use the vision of "necessary meeting" to elaborate on the wait and dedication of each ZIMMUR woman. At the same time, we also wanted to express our gratitude to the franchiser of offline stores across the country. .

“?” is taken from “Shi Xiaoya·Xinnan Mountain”, “Fenfen”, which is a collection of nature, floral fragrance, and neon, we discuss the future elegance with the image of garden fairyland, and the international fragrance essential oil certificationist. In the special odor of the ZIMMUR woman, the fairyland of the dreams of the flower and the flower of the god Fu Ruolae shuttled through the gaps in the forest and showed visitors the latest autumn and winter series of ZIMMUR.

The on-site installation offline terminal area provides visitors with a visual display of store image. Under the introduction of the service specialist, visitors can experience the most mature supply chain management system VOGLINK and big data analysis system VOGDATA in the domestic apparel industry on the electronic screen. Learn about big events at the brand wall.

Q3: What is ZIMMUR's latest season design?

The ZIMMUR2017 autumn/winter collection was inspired by Flora, an ancient Greek mythology. Legend has it that she wears a rose-wrapped corolla and wears a garland and iris-encrusted dress. Wherever she goes, dead leaves are in wilting. Resurgence, blossoming, vie with each other. Fulora, who had fallen for all, became the aesthetic ideal of European artists in the 15th and 16th centuries.

ZIMMUR, with its love for nature, planted a business ZIMMUR garden in the autumn and winter, and made beautiful flowers of Flora grow out of beautiful flowers. We will present the latest fall/winter collections during the exhibition and tell the myth of the Garden of Eden under the poetic lens.

Q4: What is your fashion attitude in understanding?

We hope that ZIMMUR women will take the initiative in pursuing a career of lifelong elegance. Under the condition that everyone is in a state of brand fanaticism, women should actually stop to think about which fashion form is most likely to resonate, not to listen to magazine media. Recommendations, but to carry forward the self-aesthetic. So we developed the big data analysis system VOGDATA, the purpose is to create the female classic image of this era.

Q5: The theme of this year's show is "Transboundary Integration and Exquisite Life." How do you see the relationship between fashion and life?

I think that nowadays the emotional economy is growing. In fact, the aesthetics of life have been continuously affirmed. Artists, designers, entrepreneurs, celebrities, politicians, museums, and universities are all engaged in their own brand management. Therefore, a certain new The handbags will make us feel trendy and chic. We have a laptop, a professional and capable, a museum, exquisite and sensitive. When we realize that fashion is integrated into life, fashion has long existed among them. They are symbiotic, for example, Whenever you see these items, you will want to choose the one that looks more beautiful. This choice confirms the success of aesthetics.

So we partnered with IFA International Fragrance Certified Technologist Yao Wen to develop a fragrance unique to ZIMMUR women - Magnolia and Jasmine. We think that the sense of fashion comes from the unique feeling that a woman gives to everyone around her, her scent, her The clothing, the way she chooses the objects needed for her life. This is a brand management for women. Women can find their own elegance. I think this is a soft revolution of the female spirit.

Q6: Once again appeared in Shenzhen service fair, what are you looking forward to?

The fair is a brand convention, so we have prepared a new image for the audience. In addition to this, we also hope that we can have deeper cooperation with the service trade fair in the future.