In June 2017, the first high-end designer sports brand Particle Fever (China) launched a summer online product cooperation with the European skin care leading brand Clarins.
The cooperation is based on the joint pursuit of experimental spirit and cutting-edge products. It brings PARTICLE FEVER's latest summer sports items to sports enthusiasts. The fabrics are light and flexible, and they are perfectly fitted with anti-chlorine. Quick-drying and UV-resistant UPF50+ features, combined with CLARINS' clear sunscreen series, provide comprehensive protection for the beautiful flesh of summer. Wear PARTICLE FEVER, go swimming, go surfing, and enjoy sunbathing. Let "Let the sun, practice" become the main theme of this summer without any scruples.
In conjunction with the theme of summer items, PARTICLE FEVER independently produced and released a futuristic and fun creative film series, the first of which was “The World's First Automatic Sunscreen Applying Machine†(The World's First Automatic Sunscreen Applying Machine) As a theme, a simulated cabin was built. In the laboratory room, PARTICLE FEVER showed how to apply sunscreen in a pioneering way. In conjunction with the products, the film also expresses the communication concept of PARTICLE FEVER all the time: using experimental attitudes, using the multiple perspectives of art, culture and technology to practice all the pioneering projects related to sports wear.
About Particle Fever
Particle Fever, the first designer high-end sports brand in China, was the only sports brand to settle in Lane Crawford in 2016. Lin Hai, one of the founders and creative director, received a master's degree in fashion design and social studies from Parsons School of Design in New York in 2013. As an independent sports brand, Particle Fever puts forward the concept of “sports wearing a test fieldâ€: standing at the intersection of the Internet, technology, art and fashion, designing each sport wearing an unconventional experimental attitude. Since its official launch in 2015, “Flegging without underwear†has been launched with a creative film in the end. Particle Fever has always had higher requirements for creativity, avoiding the popular trend of blind obedience, rejecting meaningless labels, from craftsmanship and aesthetics. From the perspective of thinking about what a sportswear can become, practice all the pioneering plans related to sports wear from a multi-dimensional perspective.
Responsible Editor: Business Internship
Shaoxing Jinshengtai Textile Co. Ltd , https://www.sxheptexs.com