If you are fortunate enough to see the scenes of the 1970s in old photographs and old videos, it is an all-encompassing era in which people use clothing to establish connections with the times and use designs to express their personalities. If you have not witnessed, please follow YOEYYOU to open the door of memory. At 4 pm on July 6th, Shenzhen Convention and Exhibition Center, Hall 5, YOEYYOU "70s retro walk" gives you enough reason to love 70 years. When the new design was redefined in the 1970s, I believe you will establish your own interpretation and quietly carry out secret dialogue with that era in your heart.
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Colors are left behind in detail, creating a sense of quality
In YOEYYOU's design strokes, the visual impact is magnified. Of course, this shock is not the atomic bomb type. It is a moist, soft and silent example, like the warm sun in the winter on the back, even if You can also smell its fragrance when you turn off facial features.
Timeless design can withstand the scouring of time, no overly complicated design to attract the eye, the design of this season is very high resistance to read, echo each other at the details, this echo echoes all the time the brand is embedded in the blood DNA, you can go back to that era with these details, such as exaggeration without losing the exquisite wide shoulders, the unique lines of the coat tail, or the unique buttons of the brand's dedication, the very rigorous color lining, all the details are Understand brand attitude.
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This sense of luxury is also reflected in the color, not a high profile, but the quiet winter scene is interpreted with a romantic gesture. First, the design of the military green, as the design progresses, is converted to a warm powder that is reconciled to nostalgic meaning. Plus some high saturation colors to break the boring season. In the winter, this will be your most intimate "warm winter season."
Design does not stick to the rules, to achieve a sense of relaxation
How do you not follow the rules? The rule set in the 1970s was "No rules." Never conform to conventions. Whether they are ready-to-wear or high-level customization, they are free to match the length of their clothes. They are naturally dressed and not bound by the constraints of fashion. "Become the most respected trait of that era.
This kind of casualness is more hidden in various fabrics of this season's series of YOEYYOU. The fold fabrics, traditional suiting fabrics, and even the gauze fabrics are differently tailored to match the texture and texture of the clothing, even if it is submerged. The personality and attitude can also be expressed in the crowds, bringing more inspiration and innovation to life.
Representation of design elements to pay homage to the souls of the 70s
Retrospective of this series, chiffon, metal texture, asymmetric cut, floral, fringe, large profile, all on the same stage in the same box but not stiff, this is the charm of the 70's, but also the design power of YOEYYOU. Designer YOEY revealed that the fringe elements of the hippy culture, the metal texture of the punk culture, the neutral wide-leg pants, and the printing of the return to nature will be reproduced and reborn in the YOEYYOU 2017 autumn and winter.
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Look through these designs and close your eyes to feel it. You may smell the shadow of Bianca Jagger and think of her wearing a tuxedo, loose trousers, and a white shirt. You can also remember the poet Patti Smith, the most often dressed jeans in the hole, and the female model Beverly Johnson who was on the mainstream magazine that year. If you think of it, it's best. You can't think of it. It's OK, YOEYYOU is willing to work with you. Pay tribute to this era of free and unfettered development, and start courageously with you to open up your mind to a better future.
brand history:
YOEYYOU, ​​an independent designer brand founded in Shenzhen. Founder YOEY You Yue has nearly a decade of high-end women's brand design experience. He worked with Mason Martin Margela's design team and the team did not rigidly adhere to the traditional fashion expression design. YOEY believes that the classics are the legacy of history and the essence of the aesthetic improvement screening of many generations. The brand also hopes to provide more classic options for urbanites with a more open international perspective. It is hoped that every woman who advocates self-expression and a free lifestyle will be more confident and unique through wearing YOEYYOU. Truly, that is, a matter of ten minutes. If you are attracted by these designs, you can still move to the O'Pala F2-038 Showroom on July 7th to 9th. , exchanges, pure business discussion; do not welcome the market, plagiarism, peer pour oh.
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