The picture shows the workers are spinning. China's silver cashmere industry depends on the development model of the whole industry chain, out of a shining road to rise. Reporter Zuo Mingyuan
???? trafficking business from cashmere unknown, into the listed company the whole industry chain, then moved overseas to set foot in one fell swoop dazzling stage cashmere global giants, arduous pioneering history of the Ningxia Zhongyin Cashmere Co., Ltd. 20 years to circle Can point.
From scratch, from small to large, BOC became the only full-service listed company specialized in cashmere and its products in China. It has 9 holdings and wholly-owned subsidiaries and 3 branches.
The origin of this all came from a negotiation 20 years ago.
Control raw materials
Yesterday, at the BOC Cashmere Industry Conference Room, Ma Shengguo recalled the scene of "negotiations" with foreigners in the early 1990s. He was filled with emotion: "In my mind, I can never forget it."
????"The original cashmere is 310,000 yuan per ton, and is willing to not deal."
???? Beijing five-star hotel, foreigners tough tone and Ma Shengguo "bargain."
????????????? Ma Shengguo bite the teeth, I thought, the door there are a large number of cashmere merchants waiting in line, we all want to get the order. Knowing that the foreigner is to take a break through the way, the people call into the talk, cause China Internally, people lower their prices, but they only do low-grade processing of plush, how can the strength of the counter-offer?
“Transaction.†Ma Shengguo quickly bit his lips out of the blood, and he breathed a sigh of relief: China has 75% of the world’s cashmere resources, but the Chinese can say it. This deeply stung Ma Shengguo, he recognized that "soft gold" to sell cabbage price, firmly rooted in the foreigners occupy the global industrial chain, while the Ningxia cashmere and even China to primary processing, if you do not open up the industry chain, the final output only China's cashmere resources, but There is no right to speak.
The 29-year-old young man secretly vowed: I want to be a professional cashmere textile company, to become the world's cashmere giant, "Only a strong take the right to speak, to have a fight with foreigners."
?? Ma Shengguo began to plan to control raw materials.
Ningxia local production of raw cashmere less than 200 tons, Ma Shengguo then cashmere acquisition team and herdsmen firmly in the industrial chain, to ensure that the cashmere acquisition price, let them and the cashmere industry honors and share. China silver cashmere industry each year More than 95% of the original cashmere was acquired from home and abroad, and it was the acquisition network that weaved behind in the world. There were more than 30,000 people in the network's acquisition team, which covered 13 places in Xinjiang and Inner Mongolia. Provinces and regions, Pakistan, Kyrgyzstan and other nine neighboring countries.
The 2008 financial crisis provided the Bank of China with an excellent opportunity to control the right to speak of raw materials.
Under the impact of the financial crisis, the global economy is in a slump, cashmere market is also like a roller coaster-like ups and downs, "the original velvety cliff-type price per ton more than 20 million," between the shocks, peers wait and see, the silver cashmere industry is bold In the next year, the price of raw cashmere rose at a rate of 15% per month. At this time, Fang Zhongxian had a far-sighted vision for the cashmere industry. Today, the average annual purchase volume of China's cashmere industry accounts for the entire country. Nearly 40%, nearly 30% of the world, became the largest cashmere acquisition company in the country.
With the monopoly position of raw materials, orders for garments of the Bank of China's cashmere industry soared. "We hold 4,000 tons of raw cashmere, and we took over orders for 500,000 cashmere sweaters from Dawson Ford of the United States. Prior to this, we focused on exporting raw materials. just clothing orders for hundreds of thousands of pieces and now, the existing garment production capacity can not meet customer needs. Britain Marks & Spencer, United States Macy's department stores have these major international initiative to come. "deputy general manager of Bank of cashmere industry, Chen said non .
The strong party at the negotiation table
???? Since 2008, Bank of cashmere industry left hand control of raw materials, the right to extend the industrial chain. In extension, the inevitable encounter of capital, technology, human resources, marketing and other issues, which, as the talent to become the core competitiveness of difficulty .
6 years ago, Liang Haiying and his wife resigned from the work of the Inner Mongolia Deer King Cashmere Group, both "job-hopping" to the Bank of China. Yesterday, Liang Haiying, who is the director of the Bank of China Cashmere Knitting Factory, has just put into production 5 million cashmere sweaters. The project was busy. He said, "At that time, the chairman said to me, I'll give you a platform when it comes. Sure enough, when it came, I made me the director of the knitting factory, and headed into the 500,000 cashmere sweaters that were newly launched. Project."
Along with Liang Haiying's husband and wife, there were 34 members of the Deer Group from the factory director, team leader, technicians, and skilled workers. The treatment given by the Bank of China Cashmere Industry was five times that of the Luwang Group. One year later, The thriving silver cashmere industry has also paid high-paying talents from cashmere groups in Inner Mongolia, Northeast China, Ningbo and other regions to solve the scarcity of textile talent.
???? rent-to-plant construction workshop, the introduction of credit with Bank of China cooperation projects to solve financial difficulties, overcome technical problems in cooperation with the University textiles, after the first credit payment ...... so again and again break through the barrier, in 2009, Bank of cashmere industry finally realized From the acquisition of raw cashmere to the production and sale of dehaired cashmere, velvet, yarn and cashmere products (including cashmere sweaters and cashmere scarves), the company has entered the era of rapid development.
Today, recalling the development of the BOC cashmere industry, the entire industry chain coverage has become an important turning point in the process of corporate development, triggering a "butterfly effect."
???? Since 2009, Bank of cashmere industry sales revenue to maintain an annual growth rate of more than 30%, to 2013, in the national economy downward pressure on sales is still as high as 30 billion yuan, the highest since the company was founded, more than last year Growth of 28%.
From 2009 onwards, the bank cashmere industry has been the country's No. 1 exporter of cashmere and cashmere for the first time in five consecutive years. Cashmere yarn and its products have been ranked in the top 3 in the country. In the past two years, cashmere yarn and cashmere sweater exports have reached the national level. Top spot.
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