Manuka Marloca modern women interpret the pursuit of fashion women

The brand “Marloca” of Hantian International Apparel advocates a new life of freedom, aesthetics, health, and exquisiteness. It targets the end market in new women aged 18-35 years, embodying the beautiful connotation of fashion beauty and advancing with the times. Promote modern women's pursuit of romance, independence, freedom, active and healthy lifestyle.

Brand Culture
Product Positioning: The “Cultivated Card” consumer group is positioned at the new women aged 18-35. They are the people in the city following the fashion trend, and they are also the most consumer groups. Most of them belong to white-collar workers and social elites. They have high social status and independent economic status. They pursue individuality and freedom of life. They admire quality in their consumption concepts. They yearn for fashion to enhance their superior image and express themselves through clothing. For this reason, they pay less attention to the price of fashion and pay more attention to the novel style, exquisite workmanship, and comfort of wearing.

Brand development plan
In 2008, it plans to create a real brand of women's clothing.

Brand promotion strategy
Taking the brand image construction as the core, franchising franchise chain as the expansion form, insisting on the principle of cooperation alliance, system development and resource sharing, establishing a nationwide women's apparel operation network with close cooperation and efficient operation; enhancing the corporate image with characteristic culture. Featured services increase brand appeal and feature marketing drives economic growth.