CHKNAK Lala Women's 2014 latest shop image real view map Lala Women's shop decoration display skills

CHKNAK Lala Women's 2014 latest shop image real view map Lala Women's shop decoration display skills

CHKNAK Lala Women's 2014 latest shop image real view map Lala Women's shop decoration display skills

CHKNAK Lala Women's 2014 latest shop image real view map Lala Women's shop decoration display skills

CHKNAK Lala Women's 2014 latest shop image real view map Lala Women's shop decoration display skills

CHKNAK Lala Women's Brand Introduction:

CHKNAK Lala Women's Brand Origin:

蔻拉缘起起

Paula pulls together the elements of international urban fashion and transforms the world's color wheel back into a variety of colors. Adhering to the belief of pursuing quality and popularity, it perfectly interprets the fashionable, romantic, elegant and confident life attitude of the light mature woman.

Like a diamond with a long-lasting brilliance, it is a modern urban fashion brand that belongs exclusively to light mature women.

CHKNAK Women's Brand Story:

A beautiful story of love and dreams

A fashion dream

Mr. Ou met with Ms. Ye.

The tacit understanding of the clothing business makes them love buds

Romance of love makes the design beautiful

Into the marriage hall

Diamond shining moment

Two promises for the next life

Pass beautiful, share happiness, realize dreams

The "Gala" brand is born

Delicate, elegant and self-confidence from Light Mature

Make love and dreams tightly linked

CHKNAK Women's Brand Outlook:

Paula Trend

In China, the cost of clothing ranks first among females with a population of more than 600 million. In the future, with the gradual increase of national income and urbanization rate, the consumption of women's clothing will continue to grow; in order to meet the consumer groups with different needs, the in-depth breakdown of the women's clothing market has become an irreversible trend.

Compared with other age women's wear, light mature women's clothing lacks the leading brand and has unlimited development potential. The light mature woman market targets women aged 30-40 years and 330 million consumers, making it the most “money” market for women.

Light Mature Woman Concept

CHKNAK Lala Women's Brand Positioning:

Ageing: Women 30-40 years old

è”» pull brand positioning: fashion, beautiful, elegant light mature women's positioning,

Target customer group: Young women who are attractive, stylish, elegant, confident, healthy, and exquisite.

Product Category: Pants, skirts, dresses, sweaters, shirts, jackets, coats, cotton, down, fur, bags, shoes, scarves, Jewelry.

Price positioning: excellent quality, mid to high-end price, spring and summer clothes 239 yuan -899 yuan, autumn and winter clothes 329 - 1599 yuan
CHKNAK Lala Women's Affiliate Agency Topics: