In order to transform the economic park, it is possible to introduce “incremental†through investment promotion to adjust the structure. However, for enterprises that are almost all invested in traditional industries, they can only make a fuss about “stockâ€.
"In this round of crisis, the remaining is king." Fang Long, the largest clothing company in Yuhang Development Zone and vice president of Huading Group, is not rumored.
In his view, just as prices always fluctuate, investment also has a trough and climax. "Enterprises can't be ostriches at low tide, but also invest carefully, and strive to get out of the crisis and prepare for the next cycle."
The upgraded version of the foreign trade collection of textile, printing and dyeing, home textiles, etc. as one of the Huading Group, in 2002, invested in 50 million US dollars in Hangzhou Linping Industrial Zone, the construction of a 530 acres of Huading Industrial Park, the annual sales of clothing only About 1.9 billion yuan.
“In the five years before 2008, we all maintained a growth rate of 30%, but the growth rate in 2008 was almost zero, which was the same as the previous year.†The dry cleaning network pointed out that the most important reason for the zero growth is the foreign trade order. The reduction, while 80% of Huading Group's sales come from overseas markets.
He lamented that due to changes in consumer expectations, consumer confidence is obviously insufficient, customers' orders are not only reduced, but the cycle is also shortened. This vicious circle also exists at home and abroad, "reflecting the seriousness of the entire economy."
Under the crisis, Huading also seeks to break through the path: on the one hand, with innovation and research and development as the leading factor, increase the design of fabrics and garments, and increase the added value, in order to stabilize exports.
“Orders for big roads are not competitive, but there are more value-added fabrics and fashions that are more value-added and competitive.†The dry cleaners network pointed out that some traditional fabrics, because everyone has the ability to do it, customers often put The price is very low, "It is very difficult to talk about 1 cent."
When expanding overseas markets, we must pay more attention to the layout of emerging overseas markets such as the Middle East and South America. "This piece of pressure is less affected by the economic crisis." According to the information provided by Yuhang District, the original Hangzhou area is concentrated in Europe and the United States (about 2/3 of the total). Europe and the United States are the mainstay of the financial crisis.
The temptation of domestic demand, as foreign trade demand continues to shrink, expanding domestic demand seems to be a natural choice. However, Ge Haihua bluntly said, "Domestic demand is not so good," "If you do it well, you will do it early."
He told this reporter that foreign trade orders are large, stable and timely, because there are specialized fabric importers and wholesalers in the world to integrate upstream and downstream resources, and to undertake the release of inventory, which is a "simple big production." However, in the domestic market, orders are small, scattered and unstable. Moreover, the small batch and multi-variety production in the domestic market requires frequent adjustment of process parameters and raw materials, which is difficult for enterprises to bear.
“This is a contradiction between individualized demand and large-scale production.†Ge Haihua said that it can only be solved by increasing the added value and selective inventory of products.
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