Shanghai Leibao Garments Co., Ltd. is a clothing company that integrates design, production and sales. In 2006, it cooperated with US abx Designs Inc. and launched a sales structure that combines jeans, casual pants and casual shoes. Pattern abx menswear brand. The company's management policy of “market-oriented, service-oriented, and win-win†is the principle of the company, and based on the analysis of the market's integration, the Chinese market has been expanded by direct marketing, agency, and franchising sales models. The company has passed nearly four years of Development, the current monopoly network has covered Zhejiang, Anhui, Hunan, Hubei, Fujian, Jiangsu, Sichuan and other provinces, has reached 178 stores, becoming China's pants and shoes with the most rapid development of the brand.
Denim leading brand abx cowboy 2010 hot investment...
Second, the material characteristics: In the choice of denim fabric fiber raw materials, increase the use of Tencel, recently we have increased the denim fabric, PU and other international most popular fabrics; in the printing and dyeing process, a large number of selected German Dstar environmental protection The water-indigo dye and Clariant's water-sulfur dye not only improve the soft and smooth feel of the fabric, but also make the product's environmental protection indicators meet higher requirements. Footwear products basically use the first layer of leather, breathable, texture is very soft.
Third, age positioning 25-35 years old, radiation 20-25 years old, 35-40 years old, the main consumer groups for urban successful people and white-collar workers Fourth, the main product price pants category Price: 199-----239 yuan; The main price of footwear: 169------399 yuan;
1873 series main price: 269-----329 element main price of accessories: 39------159 yuan five, product composition "abx" brand is mainly composed of three product lines: fashion series, business series, 1873 series .
1ã€Fashion Series: Elegant and soft luster of blue tannin cloth. Irregular cutting and classical profile combined, artistic polishing,
Bleached, fashion sexy texture is simply ironed to everyone's nerve 2, Business Series: simple business style design comfortable and generous, the most special design is the design of the rear butt more interspersed line design more self-cultivation Can highlight the men's body, heavy washing process work, so that the jeans are more rich in color levels, the upper body is better, the exquisite work of the stitching Department are using three-line edge design, durable, tailored for successful people 3, 1873 series : The noble classic elements derived from the European royal family are perfectly blended with American surreal fashionism. Selecting the most natural and environment-friendly fabrics and craftsmanship, using the world's most advanced three-dimensional molding cutting technology, supplemented by exquisite and elegant accessories, with an overall unadorned and intrinsically supple personal, demonstrating low-key and restrained; with unique selection of fabrics The details of elegant and exquisite accessories highlight the noble and extraordinary.
Joined the power / Mr. Wang 13968892767
Investment topics: http://chinasspp.com/advbrand/2010/abx/index.htm
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