Interpretation of Hot Spots: The Informatization of Clothing Brand ONLY

Through informationization, ONLY has rebuilt its new supply chain development engine and opened up the company's full body meridians!

In the mind of Wang Zhonggang, Chief Information Officer of Tianjin Lingzhi Group, there has always been such a concept: as long as corporate management needs, they can see the operation of their own business in their own office. For example, as long as they are willing, they can see each inch at any time. The purchase of raw materials, the production and sales of each garment, the sales of each store, and the logistics of each batch of garments.

The reason why Wang Zhonggang has such an idea is not based on imagination but on the actual business difficulties that the company has developed.

ONLY's dilemma

The product season is the main mode of operation of garment enterprises. Specifically, it is based on the season and is driven by the planning system. Implementation is supported by the conference system. The rhythm of the season drives changes in the supply chain, and the demands placed on management are undoubtedly challenging.

In particular, cross-listing of products in multiple seasons and overlapping of several links, from the current situation, can easily lead to the emergence of various problems: the internal work is chaotic, the overall coordination of operation ability of the enterprise is weakened, and the upstream and downstream departments of the supply chain cooperate with each other. poor ability.

With painstaking experience, Wang Zhonggang realized that to solve this problem, we must complement each other in the supply chain and integrate the four aspects of garment design, production and processing, logistics and distribution, and store sales. The garment processing, production, sales, and service are fast. In short, it is the integration of information flow, logistics, capital flow, and value flow in the supply chain.

Clothing ERP overall system flow chart

Connection strategy

The IT strategy must serve the overall strategy of the company and proceed step by step from the overall perspective and the business process. In fact, it is also his management model after coming to ONLY that also experienced a revolutionary transformation.

In 2000, ONLY selected Beijing Weifuyou Technology Development Co., Ltd. (hereinafter abbreviated as “Fuyou Software”) which had deep industry background and industry reputation from dozens of apparel ERP vendors as ONLY informationization construction and corporate management reorganization. The strategic partner, Weifuyou Company not only brought forward advanced information technology at the same time, but also brought about detailed management system construction and process combing. “We did not originally have a written process”, and in 2001, all the business The process has been fully documented. "How to do it from the simplest to the best, every step to the warehouse and to the warehouse, is set in the management plan of the whole business" and it is solidified in the form of software.

At the beginning of the construction, Only Information Department and Fuyou Software first started to solve the problem of information flow and capital flow in the office process. Within two months, he put the internal workflow, including the most basic personnel, administration, office, and business trips. Meetings and reimbursement, etc. broke through and realized the integration of information flow and capital flow.

Apart from supporting support, more attention is paid to how to use IT to support the company's key business.

For apparel companies, how to obtain accurate sales information and inventory information for terminal distribution is critical, but to achieve this, it is necessary to integrate the supply chain of nearly 2,000 specialty stores outward and extend the information reach to each storefront.

In the 1,000 ONLY franchise at that time, because of the strengthening of management, some of them had already launched the IT management tools, and the integration of marketing management was bound to face a difficult game of interests. At the same time, the original variety of architecture and data conditions have also greatly increased the complexity and scope of IT integration.

However, with the determination of the boss to integrate the national data and platform as a strong backing, we step by step to achieve the supply chain integration of the sales end, from July 2001 to promote the rich friend ERPV2.0, 6 months later, to promote to the country More than 80 home agents, while others, because it is in the mall, there is no way to install the POS system rich friend software ONLY provides background data management, integrated stores reached 800. With the “nerve” system distributed to the periphery, the accuracy of ONLY's sales and inventory data has been greatly improved. Based on this, the data analysis has also become more accurate, providing data basis for marketing decisions and market information control.

In addition to the back-end integration, Wang Zhonggang is also preparing for the integration of front-end suppliers in the construction of outward supply chains. Through the platform-based service platform, ONLY will be the supplier's supply chain management. Said that is to achieve the docking of the two platforms, through the introduction of the way to the various suppliers in the rich friends ERP account, to strengthen the tracking of the progress and fabric integration. Suppliers located throughout the country can fill out production schedules, reports, and shipment data on this platform. Headquarters can see the flow of fabrics, semi-finished products, and finished products.

ONLY Group Marketing Management System Flow Chart

If it is said that the focus of outward integration is to expand its reach, then the integration of content is to open up the internal meridians and strengthen the company's all-round capabilities. In this regard, in the introduction of rich friends ERP, Wang Zhonggang patiently to the boss to do persuasion work, explain the benefits of the company after the introduction of ERP companies eventually got the support of the boss. Next, Wang Zhonggang organized various business departments, including finance, marketing, logistics, R&D, etc., to carry out a comprehensive assessment of the products and finally successfully applied them in September 2001.

“We have already gone down this road,” said Wang Zhonggang. At present, development, ordering, delivery, procurement, logistics control, and supply chain construction have basically taken shape.

Now, an efficient IT system-based collaborative supply chain operation system, timely and accurate sales information feedback and adjustment, drives the fast and coordinated operation of ONLY's supply chain, thereby increasing the response speed of the entire supply chain.

Take ONLY stores all over the country as an example. Whether in Hainan or Northeast China, it has an information system that is directly connected to the headquarters. Through a large number of daily sales and market information exchanges, the headquarters can quickly and accurately control the situation of each store. Each store directly orders to the headquarters every day.

Specifically, each store sells one piece of clothing and the data will immediately enter the headquarters' data center. The marketing department is no longer busy with receiving inaccurate faxes every day from the store. Once on duty every day, the person in charge of marketing opens the computer to get the data and analyzes it. On this basis, a single point of compensation is done every week. Comprehensive data across the country, arrangements for transfer of goods or procurement and production, with a rapid supply chain, the original situation was limited by the fabric greatly eased.

From the beginning of the cooperation with Fuyou Software in 2000 to ONLY in 2009, ONLY has upgraded and used all software systems of Fuyou ERP2.0-6.0, and has carried out informational upgrade construction on all aspects of the company. ONLY underwear has been realized so far. All operations of the company are informatized, and all the ideas in the early stage of construction are realized! Let's take a look at ONLY in the information environment:

High-tech logistics and distribution deliver goods to national stores at the rate of 1 million pieces per week. The supplier management system can customize the production process to meet the market demand. Designers and market specialists distributed throughout the country and the Asia Pacific region will promptly The company collects fashion information, integrates the collected information with the company’s product style, and returns the sales information and market information from the terminal every day. It can be used by the headquarters to analyze the style, color, size, etc. of the best-selling or unsalable products. It can also be used as New product design reference. At the same time, E-Commerce has helped ONLY build e-commerce has also begun to profit.