Men's clothing brand Annunciation: Integrated operation highlights internationalization

A few days ago, the marketing performance highlighted by the business model of Announcement Bird and the integration of international brand-name apparel companies attracted extensive attention from the apparel industry. The year 2004 was a breakthrough in the integration of Annunciation and a year of development in the challenge. This year's annual report of the zodiac through the direct integration of a number of key strategic markets, direct sales performance has doubled from the previous year, while achieving the increase in the brand and performance of the newspapers in these key strategic markets, but also enhance The company's control over the marketing channel and its core competitiveness.

In the past year, Baoxi Birds has consolidated and expanded its direct operations in key markets. There are 13 direct-operated offices throughout the country, and 50 direct outlets have been established. This has created a new situation in which Shengxi Bird has been operating directly throughout the country. The successful transformation of the new outlets directly operated has further changed the operating concept and business strategy of the Announcement.

At the same time, under the situation in which direct sales accounted for an ever-increasing proportion of sales across the country, Shengxi Bird actively learned the experience and practices of international big names in self-management in advance, established and improved a set of scientific direct management system and strict The multi-target direct operating performance assessment system stimulates the enthusiasm of business managers.