NE·TIGER Declaration: Win in China, Win in the World!

On January 28th, the "Chinese CEO Club Welcome Party and the First Annual Person of the Year Award" sponsored by the Chinese CEO Club and co-organized by top brands like NE·TIGER, Porsche and Johnnie Walker was held in Shanghai Xijiao Hotel. At the same time, they discussed the "winning power" and appreciated NE.TIGER's colorful costumes, joining hands with the luxurious journey of material and spirituality.

More than 360 CEOs had a brilliant dialogue on the theme of the conference, "The Power of Winning," and shared their unique insights on "luxury life." The insights of Zhang Zhifeng, the founder and artistic director of China's first luxury brand, NE•TIGER, are of particular concern. "One of the strengths of the Chinese luxury brand to win is the long luxury culture and profound cultural heritage in China; the second is the huge luxury consumer market." Zhang Zhifeng believes that the history and culture of Chinese luxury goods are more valuable than those in Europe and the United States. China's luxury goods have always been "real and unnamed." It is precisely because of this that Zhang Zhifeng solemnly put forward the declaration of China's luxury goods rejuvenation and burgeoning at the 2006 Asian Fashion Conference - the revival of China's luxury goods and emerging Chinese luxury brands. The high-end wedding dress fashion show named “Feng” in China International Fashion Week is also a concrete expression of the “revival and emerging” tone. The fashion show combines the five characteristics of "Feng", "Yunjin", "Chinese Red", "Four Famous Embroidery", and "The Spirit of the Elves" in a clever combination. "Yunjin" is used as a material, "Chinese Red" is used as a color, and "Four Daming Embroidery "is a workmanship. It is decorated with Swarovski crystals. It gives Chinese civilization and Chinese spirit and establishes the essence of China's custom-made haute couture.

If China’s thousands of years of luxury civilization and profound cultural heritage are the source of NE•TIGER’s “power of winning”, China’s huge luxury consumer market is an opportunity for NE•TIGER’s “winning power”. While global sales of luxury goods are declining, China’s luxury goods market has grown by 20% to 30% annually. Zhang Zhifeng explained: "In general, the growth in the consumption of luxury goods in a country should probably be about twice its GDP growth. The rapid growth of China's economy has made it urgent for Chinese people to choose the symbol of wealth - luxury goods to show themselves The new economic and social status. Define the premise of luxury, in fact, should first recognize that everyone has the power to pursue a better life."
Curiously, Zhang Zhifeng has always emphasized that NE•TIGER is rooted in China when some brands try to cover up their own Chinese ancestry. "Fashion has no borders, but brands need to be rooted. Luxury brands pay attention to culture and history. NE•TIGER is deeply rooted in the 5,000-year Chinese luxury culture." After combing the history of luxury goods between China and the West, Zhang Zhifeng discovered that if we shift our sights from the age of French luxury goods to China, it is precisely China’s “communist prosperity” that not only has its overall national strength similar, but it also has its culmination in luxury manufacturing processes. . However, the difference between China's luxury culture and Europe is that the feudal centralization system has caused these luxury goods to be confined to the palace and failed to establish their own brands. In addition, our luxury products are often judged by age and place of origin after their fame is known. Many great craftsmen are not submerged in the "Culture of Emperor Qianlong" or "Jiangnan Weaving", and have not been upgraded to their proper artistic position and industrial status. There is no personal branding or family business. In the age when luxury goods were born in France, China's “three generations of luxury” luxury products were “great revival” rather than birth. Nowadays, China is in full bloom. Therefore, it is entirely possible for China to realize the revival of luxury goods and the emergence of brands.