The Li Ning brand cooperated with NBA player for the third time to create the perfect formation of NBA

In December 2006, Li Ning Brand signed with Chuck Hayes, one of the "Five Tigers" of the NBA Rockets (blog), and Hayes became another NBA player under the Li Ning brand. He is about to wear the Li Ning SHAQ series of professional basketball shoes that will be listed in January of next year, to symbolize the new NBA season.

With a height of 1.98 cm, Chuck Hayes is a power forward who has long been familiar with Chinese fans with its stable style and comprehensive technical and tactical capabilities. He is called by many media as "the best player in the league's chemical efficiency index." . Hayes is not outstanding in height, but he is a rebounding expert on the field, effectively reducing Yao Ming's pressure on the rocket. Because of this, some NBA experts pointed out that Hayes is a "catalyst" for the entire team to fully erupt. In the 2006-2007 season, Chuck Hayes will wear Li Ning brand professional basketball shoes to help the Rockets reach a new height.

The successful signing of NBA Rockets forward Chuck Hayes is the third time the Li Ning brand has teamed up with NBA players following the Cavaliers Damon Jones (wiki) and Miami Heat Shaquille O'Neal. According to Li Ning brand official, the contract period with Chuck Hayes is 2 years. During the contract period, Hayes will wear Li Ning brand products and will participate in the Li Ning brand's marketing activities. The successful signing of Chuck Hayes was not only a good example of Li Ning's brand philosophy of “everything is possible”, but also proved to the world that the Li Ning brand is fully accelerating to the international professional sports market. After Li Ning signed Chuck Hayes, he not only increased his number of players in the NBA to three, but more importantly, the Li Ning brand finally has its own new triangle formation in the NBA: there is a catalyst on the front position. Hayes, the center of the game, is Shaquille O'Neal, currently one of the most dominant centers in the NBA. The defender is Darm Jones, the talented shooter who was "out of the blue" at a crucial moment. This nearly perfect Li Ning brand NBA triangle formation shows the innovative thinking of the Li Ning brand on the use of international sports marketing resources. It also allows the world to see the mature performance of the Li Ning brand under the challenge of the fiercely competitive international sports brand market.