A Chinese character with cultural charm can sum up the mentality of a country, a nation, an industry this whole year. 2010 is a complicated year for the shoe and bag industry. This year, there is a review of the industry's “Eleventh Five-Year†results, but also the outlook for the “Twelfth Five-Year Planâ€; there is a recovery after the financial crisis, the recovery of confidence in the industry, there are changes in the currency exchange rate during the currency war, raw material prices Rising; deep penetration of the low-carbon concept, and the pain caused by limited power... On the occasion of the tumultuous 2010 curtain, we had planned to select the most representative Chinese character for this year, as in the selection of Chinese characters for the year. However, Finally found that the wonderful shoe and bag industry is difficult to cover. As a result, we selected the top four keywords for the shoe and bag industry in 2010, presenting 2010.
Reasons for rising elections:
In 2010, for the Chinese people, the lingering enthusiasm around the ears is an "up" word. CPI rises month and month. There is no increase in daily consumption from house prices and oil prices to the people. From the "beans you play", "garlic you squat" to "Ping What" can be described as the "rising sound". In the annual Chinese character evaluation in 2010, the word "up" was even higher.
For the shoe and bag industry, it is also a "rise". The raw materials and chemical products used for shoes and bags are rising. Many employers even complained that wages rose by 20-30% or they couldn’t hire workers. The workers complained that everything was going up. Only the wages did not rise. At the Canton Fair, the prices of various exhibitors have increased in different ways, buyers are arbitrarily expensive, and exhibitors have said that there is no way to survive without raising prices.
Reporter Comments:
The rise did not rise, but should not rise but quickly soared, which is not conducive to the development of the industry, social stability. For shoe and bag industry, the most critical thing is to improve the level of research and development and manufacturing capabilities, and improve the product's bargaining power in the international arena. A pair of leather men's shoes for the ordinary shoe factory profit is less than 10%, and more is completed in the case of employees overtime. After the delivery, the profit is several times the ex-factory price. Second, the shoe and bag industry also needs to create a brand and create its own brand, which is the real way out for many OEM shoe factories.
Change the reasons for election:
2010 is a year of change. The exchange rate is changing. Enterprises are in transition, advantages are shifting, and concepts are changing. "Change" is the main theme of 2010, and only change is constant.
Faced with the impact of the Internet, in the face of fierce market competition, the shoe and bag industry is also moving forward with the times. Low-carbon, environmental protection, innovation, development, and transfer have become the industry's familiar words. In terms of marketing methods, the depth of the marketing methods of celebrity endorsements and advertising bombardment no longer exists. Instead, there are a variety of emerging marketing methods. In close cooperation with charity and public welfare, Aokang has actively participated in charity and public welfare undertakings since 2009. In 2010, it even pushed charity to a climax. Aokang Charitable Primary School has been established throughout the country. Internet marketing has gradually attracted attention, and some websites that sell shoes and bags have increased their turnover and become a venture capital investment. The Asian Games also became a frontline for the shoe and bag industry (especially for sports brands) at home door market. With the arrival of the Asian Games, the sponsorship of the 361 degrees of all the clothing of the opening ceremony attracted everyone's attention. The stores of Anta and Xtep played Asian Games. information. In the fields of production and raw materials, the concept of environmental protection and low-carbon has been deepened.
Reporter Comments:
Only change can develop. We are very pleased to see that after nearly 30 years of development, independent brands in the shoe and bag industry have continued to rise and grow. Foreign brands are no longer alone and are pleased to see that entrepreneurs have actively participated in the expansion of their businesses. Social charity and philanthropy. Within a short period of several years, e-commerce has mushroomed. Internet marketing has become another battle for major brands and Internet companies. In terms of innovation and research and development, great progress has been made. Some big brands such as Anta have invested heavily in establishing a strong R&D team. We hope that the shoe and bag industry will keep up with the trend and pace of the times in these changes. While expanding and strengthening the brand and occupying the domestic market, we also need to actively go out to explore the international market.
Tightly selected reasons:
Employment is stressful, resources are scarce, and incomes are shrinking... There is no doubt that this year is the year when corporate bosses are nervous and have great psychological pressure.
Lack of work, lack of work, or lack of work. The problem of “labor shortage†has been discussed since the beginning of the year. The shoe companies around the country have been racking their brains to eliminate the “curse†of employment. Temporary recruitment of workers, off-site recruitment of people, off-site production, salary increase and other tactics are all made out. Helpless people are unable to keep people. According to a talent market report in Houjie, Dongguan, a labor market report, 80% of shoe companies in Dongguan have a turnover rate of over 15%; after entering the fourth quarter, footwear manufacturers, such as sports shoes, shoes, and women's shoes, are technicians. There is still a large demand for general workers, and even some companies have expressed how much it is necessary to have cooked. There are employment agency professionals to describe Dongguan shoe companies now can not use "recruit people" to the general workers, but should use "robbers"
To describe it. The degree of tension is evident.
On the other hand, the allocation of public resources to society has risen to the level of national decision-making. The increasing emphasis on environmental protection has made the whole nation set off a “low-carbon†boom. The National Development and Reform Commission has confirmed that 13 provinces and cities, including Guangdong and Liaoning, carry out low-carbon pilot projects; the International Paper Industry Forum specifically discusses the low-carbon strategy of the leather industry; enterprises and the market have spontaneously launched low-carbon winds.... Low-carbon is the driving force and pressure. Many Enterprises have to increase investment, pay close attention to research and development of low-carbon environmentally friendly products. However, in the second half of the year, the industry suddenly fell into the trap of "power limiting." As the deadline for energy-saving and emission reduction is approaching, Wenzhou, Hengshui and other places have been subject to mandatory power cuts, and many companies have experienced the pain of power outages.
Reporter Comments:
As a labor-intensive industry, the disadvantages of the "energy consumption" of talents and resources in the shoe and bag industry will appear sooner or later. Only by implementing industrial transformation can we fundamentally solve the problem of resource scarcity. To transform the enterprise and solve the problem of employment and resources, the enterprise must first transform itself from the "hardware" and "software" aspects. The hardware transformation means improving the corporate environment and strengthening the community construction in the factory area to cater to the mentality of today's young people, thereby retaining workers. Software transformation means that enterprises actively promote technology and develop new low-carbon products that adapt to the trend of environmental protection. The most important thing is for companies to replace nervous and negative emotions with a calm and positive attitude.
Reasons for entering the election:
This is the best time. This is the worst time. This is the year of the "Eleventh Five-Year Plan" and the "Twelfth Five-Year Plan". The summary is also bearing the future. This is the era of post-financial crisis. This is a turning point year.
This year marks the end of the "Eleventh Five-Year Plan". On the one hand, we are busy summing up the development of the industry over the past five years. During this period, there is the joy of rapid growth in the industry and there is concern that the economy will rapidly decline under the financial crisis. The heavy transcripts accumulated over the past five years are the source of confidence in the future; at the same time, this year is also a year for us to plan for the next five years. How exciting the industry during the “12th Five-Year†period is, to a large extent, depends on This year's planning results. Internationally, due to the financial crisis, the wrestling between trade barriers and anti-tariff barriers has become increasingly hot and has led to many international disputes such as currency wars. How the future economic trend is still unknown. This year is an absolute year of environmental protection. The concept of low-carbon can be rooted in everybody's mind. Low-carbon sports are in full swing. Enterprises have paid great attention to the research and development of low-carbon products and take the lead in low-carbon markets. Low-carbon is a kind of life philosophy in the final analysis. People are pursuing high-quality products and high quality of life is another landmark this year.
Reporter Comments:
The abductors, the corners also mark the end of the past and the arrival of new students. For the industry, this year is a transition year. Due to the rise in the exchange rate of exchange rates, many export-oriented enterprises have been transformed into domestic sales. Because of the sublimation of the concept of environmental protection, manufacturing companies have taken the initiative to develop new technologies and take the road of circular economy; due to employment problems, many companies have relocated their production enterprises to the Midwest.... Standing on the corner, the future is unpredictable. What we can do is to prepare carefully for the next step and follow the trend. The light is right in front of the corner.
Reasons for rising elections:
In 2010, for the Chinese people, the lingering enthusiasm around the ears is an "up" word. CPI rises month and month. There is no increase in daily consumption from house prices and oil prices to the people. From the "beans you play", "garlic you squat" to "Ping What" can be described as the "rising sound". In the annual Chinese character evaluation in 2010, the word "up" was even higher.
For the shoe and bag industry, it is also a "rise". The raw materials and chemical products used for shoes and bags are rising. Many employers even complained that wages rose by 20-30% or they couldn’t hire workers. The workers complained that everything was going up. Only the wages did not rise. At the Canton Fair, the prices of various exhibitors have increased in different ways, buyers are arbitrarily expensive, and exhibitors have said that there is no way to survive without raising prices.
Reporter Comments:
The rise did not rise, but should not rise but quickly soared, which is not conducive to the development of the industry, social stability. For shoe and bag industry, the most critical thing is to improve the level of research and development and manufacturing capabilities, and improve the product's bargaining power in the international arena. A pair of leather men's shoes for the ordinary shoe factory profit is less than 10%, and more is completed in the case of employees overtime. After the delivery, the profit is several times the ex-factory price. Second, the shoe and bag industry also needs to create a brand and create its own brand, which is the real way out for many OEM shoe factories.
Change the reasons for election:
2010 is a year of change. The exchange rate is changing. Enterprises are in transition, advantages are shifting, and concepts are changing. "Change" is the main theme of 2010, and only change is constant.
Faced with the impact of the Internet, in the face of fierce market competition, the shoe and bag industry is also moving forward with the times. Low-carbon, environmental protection, innovation, development, and transfer have become the industry's familiar words. In terms of marketing methods, the depth of the marketing methods of celebrity endorsements and advertising bombardment no longer exists. Instead, there are a variety of emerging marketing methods. In close cooperation with charity and public welfare, Aokang has actively participated in charity and public welfare undertakings since 2009. In 2010, it even pushed charity to a climax. Aokang Charitable Primary School has been established throughout the country. Internet marketing has gradually attracted attention, and some websites that sell shoes and bags have increased their turnover and become a venture capital investment. The Asian Games also became a frontline for the shoe and bag industry (especially for sports brands) at home door market. With the arrival of the Asian Games, the sponsorship of the 361 degrees of all the clothing of the opening ceremony attracted everyone's attention. The stores of Anta and Xtep played Asian Games. information. In the fields of production and raw materials, the concept of environmental protection and low-carbon has been deepened.
Reporter Comments:
Only change can develop. We are very pleased to see that after nearly 30 years of development, independent brands in the shoe and bag industry have continued to rise and grow. Foreign brands are no longer alone and are pleased to see that entrepreneurs have actively participated in the expansion of their businesses. Social charity and philanthropy. Within a short period of several years, e-commerce has mushroomed. Internet marketing has become another battle for major brands and Internet companies. In terms of innovation and research and development, great progress has been made. Some big brands such as Anta have invested heavily in establishing a strong R&D team. We hope that the shoe and bag industry will keep up with the trend and pace of the times in these changes. While expanding and strengthening the brand and occupying the domestic market, we also need to actively go out to explore the international market.
Tightly selected reasons:
Employment is stressful, resources are scarce, and incomes are shrinking... There is no doubt that this year is the year when corporate bosses are nervous and have great psychological pressure.
Lack of work, lack of work, or lack of work. The problem of “labor shortage†has been discussed since the beginning of the year. The shoe companies around the country have been racking their brains to eliminate the “curse†of employment. Temporary recruitment of workers, off-site recruitment of people, off-site production, salary increase and other tactics are all made out. Helpless people are unable to keep people. According to a talent market report in Houjie, Dongguan, a labor market report, 80% of shoe companies in Dongguan have a turnover rate of over 15%; after entering the fourth quarter, footwear manufacturers, such as sports shoes, shoes, and women's shoes, are technicians. There is still a large demand for general workers, and even some companies have expressed how much it is necessary to have cooked. There are employment agency professionals to describe Dongguan shoe companies now can not use "recruit people" to the general workers, but should use "robbers"
To describe it. The degree of tension is evident.
On the other hand, the allocation of public resources to society has risen to the level of national decision-making. The increasing emphasis on environmental protection has made the whole nation set off a “low-carbon†boom. The National Development and Reform Commission has confirmed that 13 provinces and cities, including Guangdong and Liaoning, carry out low-carbon pilot projects; the International Paper Industry Forum specifically discusses the low-carbon strategy of the leather industry; enterprises and the market have spontaneously launched low-carbon winds.... Low-carbon is the driving force and pressure. Many Enterprises have to increase investment, pay close attention to research and development of low-carbon environmentally friendly products. However, in the second half of the year, the industry suddenly fell into the trap of "power limiting." As the deadline for energy-saving and emission reduction is approaching, Wenzhou, Hengshui and other places have been subject to mandatory power cuts, and many companies have experienced the pain of power outages.
Reporter Comments:
As a labor-intensive industry, the disadvantages of the "energy consumption" of talents and resources in the shoe and bag industry will appear sooner or later. Only by implementing industrial transformation can we fundamentally solve the problem of resource scarcity. To transform the enterprise and solve the problem of employment and resources, the enterprise must first transform itself from the "hardware" and "software" aspects. The hardware transformation means improving the corporate environment and strengthening the community construction in the factory area to cater to the mentality of today's young people, thereby retaining workers. Software transformation means that enterprises actively promote technology and develop new low-carbon products that adapt to the trend of environmental protection. The most important thing is for companies to replace nervous and negative emotions with a calm and positive attitude.
Reasons for entering the election:
This is the best time. This is the worst time. This is the year of the "Eleventh Five-Year Plan" and the "Twelfth Five-Year Plan". The summary is also bearing the future. This is the era of post-financial crisis. This is a turning point year.
This year marks the end of the "Eleventh Five-Year Plan". On the one hand, we are busy summing up the development of the industry over the past five years. During this period, there is the joy of rapid growth in the industry and there is concern that the economy will rapidly decline under the financial crisis. The heavy transcripts accumulated over the past five years are the source of confidence in the future; at the same time, this year is also a year for us to plan for the next five years. How exciting the industry during the “12th Five-Year†period is, to a large extent, depends on This year's planning results. Internationally, due to the financial crisis, the wrestling between trade barriers and anti-tariff barriers has become increasingly hot and has led to many international disputes such as currency wars. How the future economic trend is still unknown. This year is an absolute year of environmental protection. The concept of low-carbon can be rooted in everybody's mind. Low-carbon sports are in full swing. Enterprises have paid great attention to the research and development of low-carbon products and take the lead in low-carbon markets. Low-carbon is a kind of life philosophy in the final analysis. People are pursuing high-quality products and high quality of life is another landmark this year.
Reporter Comments:
The abductors, the corners also mark the end of the past and the arrival of new students. For the industry, this year is a transition year. Due to the rise in the exchange rate of exchange rates, many export-oriented enterprises have been transformed into domestic sales. Because of the sublimation of the concept of environmental protection, manufacturing companies have taken the initiative to develop new technologies and take the road of circular economy; due to employment problems, many companies have relocated their production enterprises to the Midwest.... Standing on the corner, the future is unpredictable. What we can do is to prepare carefully for the next step and follow the trend. The light is right in front of the corner.
Boxing, Double Color Mouth Guard Boxing Equipment (MG-003), China Boxing
Ice Hochey Wear,Basketball Uniform Co., Ltd , http://www.szsportswear.com