[China Glass Network] As one of the important supporting activities of the current Taiwan Fair, the 2010 Global Search Engine Marketing Conference held on the 9th attracted many influential and appealing Internet CEOs, venture capital experts and online search engine marketing. Experts attended and discussed in depth the "B2C Marketing Road", and more than 30 heavyweight guests will deliver keynote speeches at the conference.
Use search engines to bring users to the door of the business
B2C is an abbreviation of English Business-to-Consumer, which is a model of e-commerce. C2C is the abbreviation of English ConsumertoConsumer, which refers to e-commerce between individuals and individuals. Unlike the case of Taobao.com's exclusive 86% market share in the C2C space, the emerging market of B2C is much more dispersed. And shopping search can just play an advertising effect on B2C, and direct users to the door of the business.
In January last year, Netease's search engine channel was the first to launch a shopping search, and then Google also launched a low-key. Experts attending the conference believe that the well-known website layout shopping search is related to the rapid rise of B2C business in recent years. In China, although the current market size of B2C is only one-tenth of that of C2C, it is growing at a rate of 70% per year.
According to statistics, the amount of online shopping in China has exceeded 267 billion yuan in 2009, accounting for 2.1% of the total retail sales of social goods in the country, about twice that of 2008. However, compared with developed countries, the penetration rate of online shopping in China is still low. This conference focused on the various aspects of B2C business operations, through third-party expert reviews, advertisers personally explain the case, analyze the performance of specific B2C sites. Among them, the B2C marketing published by the famous shoe library COO Han Buyong is a math problem, and the general manager of awoo (Taiwan) Lin Siwu shared the overall promotion plan of two well-known 3C online stores in Taiwan with the guests.
The mainland Internet market will become a "place of competition"
This year, for the first time, the conference opened the "cross-strait Internet Trend Forum". The e-commerce industry in Taiwan flocked to the scene. The president of the China E-Commerce Association led 25 elites from the e-commerce industry in Taiwan. The number and specifications of the participants were much higher than previous years.
Zhan Hongzhi, chairman of Network Home International Information Co., Ltd. believes that cross-strait Internet cooperation is worth looking forward to, including the cooperation of e-commerce and content services. Zhang Zhihong, chairman of the Taipei Internet Advertising Association, said that the Internet development in the mainland is strong and will become a "place for military strategists."
The organizers of the forum said that the global search engine marketing conference will build suitable online marketing content and search marketing content for the participants of the Taiwan Trade Fair, enhance their application level and independent competitiveness of the Internet, and promote the smooth transformation of the traditional industry marketing model to win. New business opportunities in the Internet age.
The industry generally believes that this conference will accelerate the development of the global search engine industry and the B2C industry under the opportunity of economic recovery, and will have a positive impact on the development of China's online shopping market.
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