Art Trust Investment Rapidly Warms Up

Recently, banks and trust companies set off an upsurge in the distribution of art financial products, investing millions of dollars in investment and investing in celebrity calligraphy. Up to 10% of the expected annualized rate of return, so that Other financial products can hardly be expected.

Affected by the bull market in the art market, the investment in art trusts has rapidly warmed up recently. Recently, a domestic bank has custom-made one art trust wealth management product for high-end customers, and the sales situation is extremely hot. This art trust wealth management product investment threshold is 1 million yuan, the term is 1 year, and the expected annualized rate of return is 10%. It mainly invests in the works of Chinese painting and calligraphy masters such as Qi Baishi, Zhang Daqian, Xu Beihong, and master painters of the 20th century. Contemporary artist works.

As for the phenomenon of hot sales of art financial products, analysts believe that in the face of the dual pressures of new capital regulations and interest rate market reforms, the profitability model of banks relying only on deposit and loan spreads has been unsustainable. Banks are investing in innovative products, broadening channels, attracting investors, and launching “alternative wealth management products” for high-end customers and trust companies. However, the loss of art financial products also accompanied by doubt. Insiders pointed out that the current price of art has been devalued from its own value. At present, art investment products issued by most financial institutions are not “maintained”. If the art market bubble is squeezed out, investors who purchase bank wealth management products are likely to suffer heavy losses.

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