Business Club May 26th News In the country's increasingly powerful economic strength, scientific and technological progress and other factors to support the overall level of the industry to enhance the situation, more and more companies are stepping up the process of brand building. However, how can we build a strong Chinese clothing brand? From a global perspective, how can we increase the popularity of Chinese local brands, increase the international market share, increase the added value of products, and even build a brand-name culture? Although the 2011 China Garment Forum has already come to an end, the wisdom of the elites from around the world is still stirring up. The following is a wonderful remark by Qiu Yafu, chairman of Shandong Ruyi Group.
Last year, Ruyi and Japan Rena Group launched a capital cooperation. Rena thinks of the development of the Chinese market and wants to rise rapidly in the Chinese market. If he wants to complete the transformation of textile and garment manufacturing enterprises to brand enterprises, under such circumstances, the strategic needs of both of us are highly compatible. After further understanding, I think Rena deserves our study in four aspects.
First, the international supply chain. From the choice of raw materials, to product design, and finally to sales to consumers and services to consumers, the entire international supply chain is very advanced.
Second, we are very surprised by the meticulous management. For example, financial budget management, Rena as a company with annual revenue of 10 billion yuan, has thousands of direct-operated stores, and they can refine the monthly financial budget of each directly-operated store. This completely changed some of my views on management over the past 30 years, that is, we must analyze each budget, find out the problems in the analysis from the analysis, and find out the problems within the company. I truly feel that there is still a big gap in our business.
Third, the mechanism of rapid response around customers.
Fourth, I think that doing clothing must be the same as doing textiles. We must not be impetuous, and do not want to become famous overnight. We must do it year after year.
Last year, Ruyi and Japan Rena Group launched a capital cooperation. Rena thinks of the development of the Chinese market and wants to rise rapidly in the Chinese market. If he wants to complete the transformation of textile and garment manufacturing enterprises to brand enterprises, under such circumstances, the strategic needs of both of us are highly compatible. After further understanding, I think Rena deserves our study in four aspects.
First, the international supply chain. From the choice of raw materials, to product design, and finally to sales to consumers and services to consumers, the entire international supply chain is very advanced.
Second, we are very surprised by the meticulous management. For example, financial budget management, Rena as a company with annual revenue of 10 billion yuan, has thousands of direct-operated stores, and they can refine the monthly financial budget of each directly-operated store. This completely changed some of my views on management over the past 30 years, that is, we must analyze each budget, find out the problems in the analysis from the analysis, and find out the problems within the company. I truly feel that there is still a big gap in our business.
Third, the mechanism of rapid response around customers.
Fourth, I think that doing clothing must be the same as doing textiles. We must not be impetuous, and do not want to become famous overnight. We must do it year after year.
climbing/trekking/hiking shoes
Climbing Shoes,Outdoor Shoes,Sports Shoe
Flying Shoes Co., Ltd. , http://www.fjfzshoes.com