Homewear industry has a characteristic that is not yet the absolute market leading brand, there is no entry of international brands. At this time a brand first market promotion and promotion is easy to gain market awareness.
You Xianmei is the only company that specializes in the full service of a professional marketing consultant company . In 2008, the company started up a hundred- star image project and donated its home improvement clothing association Hope Primary School to win in China and Zhouzong Also be CCTV and local radio repeatedly publicized coverage. In 2009, the company participated in the 91st seminar, displaying the brand new brand and terminal image of the company. In the industry leading magazine Ruili, it launched its annual advertising campaign to rapidly enhance brand awareness and influence.
Companies in Guangdong South China Sea has its own design and R & D center, and hired Italian designer Ami Liya You cents to US as the brand's design General Counsel. In ensuring the international fashion design into the fashion design home service at the same time, their own design team to avoid the general home service brand does not have their own designers, models similar problems.
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